Data Protection · Privacy · Transparency

Privacy Policy — How 777cm Protects Your Personal Data

At 777cm, your personal information belongs to you. This policy explains exactly what data we collect, why we need it, how we protect it and what choices you have. No vague corporate language — just a straight explanation for Pakistani players.

Last Updated: 1 January 2025
Applies to: 777cm.click
256-bit SSL encryption on all data
We never sell your personal data
You control your own information
No advertising tracking across sites
256-bit SSL
No Data Sold
Secure Storage

Encrypted servers, restricted access controls

No Ad Tracking

We do not follow you around the internet

Your Control

Access, correct or delete your data anytime

Limited Sharing

Only shared with necessary service providers

Clear Retention

Data is only kept as long as necessary

Prompt Response

Data requests answered within 30 days

777cm

777cm — Your Privacy is Protected from Karachi to Every Corner of Pakistan

1

Introduction — Who This Policy Applies To

This Privacy Policy explains how 777cm collects, uses, stores and protects the personal information of every person who visits or uses the 777cm platform at 777cm.click. By registering an account with 777cm, making a deposit or placing a bet, you acknowledge that you have read and understood this Privacy Policy.

777cm is committed to handling your personal data responsibly. As a platform built specifically for Pakistani players, 777cm understands that trust is central to the relationship between a player and their betting platform. This policy is designed to give every 777cm user a complete and honest picture of how their data is handled — not a dense legal document that requires a lawyer to interpret.

This policy applies to all personal data collected by 777cm through:

  • The 777cm website at 777cm.click and all associated pages
  • The 777cm mobile browser interface
  • Any direct communications between you and 777cm support via email or live chat
  • Payment processing conducted through 777cm's accepted PKR payment methods

Plain English Summary: 777cm collects data to run your account, process your PKR bets and withdrawals, verify your identity and keep the platform safe. We do not sell your data or use it to show you advertising on other websites. You can ask us to show you, correct or delete your data at any time.


2

What Personal Data 777cm Collects

777cm collects personal data in several ways — information you provide directly when registering or contacting us, information generated automatically when you use the platform, and information received from payment processors.

Information You Provide Directly

  • Account Registration: Full legal name, date of birth, Pakistani mobile number, email address, and any identity documents submitted for account verification (such as CNIC).
  • Address Information: Residential address in Pakistan, used for identity verification and fraud prevention.
  • Payment Information: Easypaisa account number, JazzCash mobile number, NayaPay or SadaPay account reference, bank account details for IBFT, or card details for Visa/Mastercard transactions. 777cm does not store full card numbers — this data is processed securely by certified payment providers.
  • Support Communications: Any information you share when contacting 777cm support via live chat or email.
  • Responsible Gaming Declarations: Any self-assessments, limit-setting preferences or self-exclusion requests you submit.

Information Collected Automatically

  • Device Information: Device type, operating system version, browser type and version, screen resolution and device identifiers.
  • Usage Data: Pages visited on 777cm, games played, bets placed, session duration, click patterns and navigation paths.
  • Connection Data: IP address, approximate geographic location derived from IP, and mobile network provider.
  • Session Data: Login timestamps, session length, and logout events.
Data CategoryExamplesHow Collected
Identity DataName, DOB, CNICRegistration form
Contact DataMobile number, emailRegistration form
Financial DataEasypaisa/JazzCash ref, transaction historyPayment processing
Technical DataIP address, device type, browserAutomatic — platform use
Usage DataBets placed, games played, session timeAutomatic — platform use
Communications DataSupport chat logs, email historyCustomer service interactions
777cm

777cm — Protecting Player Data from Faisalabad to Islamabad and Beyond


3

How 777cm Uses Your Personal Data

777cm uses the personal data it collects only for the purposes described in this policy. We do not use your data for purposes beyond what is reasonably necessary to operate the platform and maintain the 777cm player relationship.

Account and Service Operations

Your registration data is used to create and manage your 777cm account, verify your identity in accordance with age verification and anti-fraud obligations, process PKR deposits and withdrawals via your chosen payment method, and provide you with access to all 777cm products including sports betting, live casino and Aviator.

Security and Fraud Prevention

777cm uses technical data, usage data and financial data to detect and prevent fraudulent account activity, money laundering, bonus abuse and any other activity that violates our Terms and Conditions. This monitoring is continuous and automated, with human review where alerts are triggered.

Responsible Gaming Monitoring

777cm is committed to responsible gaming. Your usage data — including session duration, frequency of play, betting volume and loss patterns — is monitored by 777cm's responsible gaming systems to identify players who may be showing signs of problematic gambling behaviour. Where such indicators are detected, 777cm may reach out to the player with information about available tools.

Customer Support

Communications data from your support interactions with 777cm is used to resolve your query and to improve the quality of 777cm's support services. Support chat logs are retained for a period consistent with our data retention policy.

Platform Improvement

Aggregated and anonymised usage data is analysed by 777cm to understand how players use the platform, which games and markets are most popular, and where the player experience can be improved. This analysis does not identify individual players.

Promotional Communications

With your consent at registration, 777cm may send you information about bonuses, promotions and new games by email or SMS. You can opt out of promotional communications at any time through your account settings or by contacting support@777cm.click. Opting out of marketing communications does not affect your account access or any other aspect of the 777cm service.


4

Legal Basis for Processing Your Data

777cm processes your personal data on the following legal grounds:

  • Contract Performance: Processing your registration data, payment information and betting activity is necessary to fulfil our contract with you as a 777cm player.
  • Legal Obligation: Certain data processing — particularly identity verification and transaction record-keeping — is required to comply with applicable anti-money laundering, age verification and financial record-keeping obligations.
  • Legitimate Interests: 777cm processes technical and usage data on the basis of its legitimate interest in detecting fraud, securing the platform, preventing account misuse and improving the service for all Pakistani players.
  • Consent: Promotional communications are sent only where you have given clear consent at registration. This consent can be withdrawn at any time without affecting your account.

5

Sharing Your Information — Who Sees Your Data

777cm does not sell your personal data to any third party, full stop. Your information is only shared with third parties where it is strictly necessary to deliver the 777cm service or comply with legal obligations. The following categories of third parties may receive limited personal data:

  • Payment Processors: Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT networks and Visa/Mastercard processing networks receive transaction data necessary to process your PKR deposits and withdrawals. These providers are contractually bound to process your data only for payment purposes.
  • Identity Verification Providers: Where 777cm uses a third-party service to verify your CNIC or age, your identity document data is shared solely for the purpose of verification and is not retained by the verification provider beyond the verification window.
  • Live Casino Game Providers: The certified studio providers who supply 777cm's live dealer games receive session identifiers and bet data necessary to run the live game. These providers operate under strict data processing agreements with 777cm.
  • Fraud and Security Services: 777cm uses specialised third-party fraud detection tools that process technical and usage data to identify suspicious activity patterns.
  • Law Enforcement and Regulatory Authorities: 777cm will disclose personal data to Pakistani law enforcement or other regulatory bodies where required to do so by law, court order or to protect the platform and its players from fraud or illegal activity.

No Advertising Data Sharing: 777cm does not share your personal data with advertising networks, data brokers, social media platforms or any other commercial third party for marketing or profiling purposes. If you see 777cm advertisements elsewhere on the internet, those are served through anonymised targeting methods that do not involve sharing your personal account data.


6

PKR Payment Data — Special Protections

Because all 777cm transactions are conducted in Pakistani Rupees, your payment data relates specifically to Pakistani payment systems — Easypaisa, JazzCash, NayaPay, SadaPay, bank accounts and Pakistani-issued bank cards. 777cm applies additional protections to payment data beyond its standard data security measures.

777cm does not store full card numbers for Visa or Mastercard transactions. Card data is tokenised by the payment processor, and only a non-reversible token is associated with your 777cm account for the purpose of processing future transactions. Easypaisa and JazzCash transactions are processed using mobile number references only — 777cm does not store your mobile wallet PIN or authentication credentials.

All payment data transmitted between your device and 777cm is protected by 256-bit SSL encryption. Payment data at rest is stored in encrypted form with access restricted to authorised 777cm payment operations staff only.

Transaction History: Your complete PKR transaction history at 777cm — every deposit, withdrawal and bet settlement — is visible to you in your account at any time. This record is maintained for the duration of your account and for a period after account closure in accordance with our retention policy.

777cm

777cm — Secure PKR Transactions for Players from Quetta to Lahore


7

Cookies and Tracking Technologies

777cm uses cookies and similar tracking technologies on its platform. A cookie is a small text file stored on your device that helps 777cm recognise you between sessions and deliver a functional experience. The following categories of cookies are used by 777cm:

777cm does not use advertising cookies or allow third-party advertising networks to place cookies on the 777cm platform. You can manage cookie preferences through your browser settings, although disabling essential cookies will prevent you from logging into or using your 777cm account.


8

How 777cm Secures Your Data

777cm applies a layered security approach to protecting personal data across all aspects of the platform. Security measures in place include:

  • Encryption in Transit: All data transmitted between your device and 777cm is protected using 256-bit SSL/TLS encryption. This includes account login, bet placement, game sessions and payment processing.
  • Encryption at Rest: Sensitive personal data and financial records stored on 777cm's infrastructure are encrypted at rest using industry-standard encryption protocols.
  • Access Controls: Personal data is accessible only to 777cm staff who require it for their specific job function. Access is role-based, logged and regularly audited.
  • Infrastructure Security: 777cm's platform infrastructure is hosted in secured data centres with physical access controls, network monitoring and intrusion detection systems.
  • Regular Security Review: 777cm conducts regular internal security reviews and works with security specialists to identify and address potential vulnerabilities.

No System is Perfect: While 777cm takes all reasonable measures to protect your personal data, no internet-based system can guarantee absolute security. If you believe your 777cm account has been accessed without your authorisation, contact support@777cm.click immediately so we can act quickly to protect your account.


9

How Long 777cm Keeps Your Data

777cm retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal obligations. The following retention periods apply:

  • Account Data: Retained for the duration of your active 777cm account. If you close your account, identity and registration data is retained for 5 years from the date of account closure to comply with anti-money laundering record-keeping requirements.
  • Transaction Records: All PKR deposit, withdrawal and bet settlement records are retained for a minimum of 5 years from the date of the transaction.
  • Identity Verification Documents: CNIC and other verification documents are retained for a maximum of 5 years from account closure.
  • Support Communications: Live chat logs and email correspondence with 777cm support are retained for 2 years from the date of the interaction.
  • Technical and Usage Data: Aggregated usage analytics are retained indefinitely in anonymised form. Individual session and usage logs are retained for 12 months.
  • Responsible Gaming Records: Records of limit-setting, self-exclusion and responsible gaming interactions are retained for 7 years to enable 777cm to honour exclusion periods and identify players who have previously self-excluded.

When the applicable retention period expires, 777cm securely deletes or anonymises personal data in a manner that prevents its recovery.


10

Your Data Rights as a 777cm Player

As a registered 777cm player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact support@777cm.click and 777cm will respond within 30 calendar days.

Access
Right to Access

Request a copy of all personal data 777cm holds about you. We will provide this in a readable format within 30 days at no charge.

Correction
Right to Rectification

Request correction of any inaccurate or incomplete personal data 777cm holds about you. Certain changes may require document verification.

Erasure
Right to Deletion

Request deletion of your personal data. Note that data subject to legal retention obligations (such as AML records) cannot be deleted before the required retention period expires.

Objection
Right to Object

Object to 777cm's processing of your data based on legitimate interests, including profiling for responsible gaming monitoring or fraud detection.

Portability
Right to Portability

Request your personal data in a structured, machine-readable format for transfer to another service, where technically feasible.

Restriction
Right to Restrict

Request that 777cm restricts processing of your data during a period where you have contested its accuracy or where you have objected to processing pending a determination.


11

Children's Privacy — Under 18 Policy

777cm's services are strictly for adults aged 18 and above. 777cm does not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and have reason to believe that a person under 18 has registered a 777cm account or provided personal data to 777cm, please contact support@777cm.click immediately with details. 777cm will close the account and delete the associated personal data promptly.

Age verification checks are conducted at registration and may be requested at any point during an active account relationship. Where a player is found to be under 18, their account will be closed, all deposits will be returned and any winnings will be forfeited in accordance with 777cm's Terms and Conditions.


12

Changes to This Privacy Policy

777cm may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations or the services offered on the platform. When material changes are made, 777cm will notify registered players by email to their registered address and via an on-platform notification.

The date of the most recent update is displayed at the top of this policy. Minor corrections and clarifications that do not materially affect how your data is used may be made without specific notification, though the updated date will always be revised. Continued use of 777cm after the effective date of any revision constitutes acceptance of the updated policy.

Previous Versions: Prior versions of the 777cm Privacy Policy are available upon request by contacting support@777cm.click.


13

Contact 777cm About Your Privacy

If you have any question about this Privacy Policy, want to exercise any of your data rights, or have a concern about how 777cm has handled your personal information, please contact us through any of the following channels:

  • Email: support@777cm.click — please include "Privacy Request" in the subject line
  • Live Chat: Available 24 hours a day, 7 days a week, directly within the 777cm platform after login
  • Response Time: Data rights requests are acknowledged within 5 working days and completed within 30 calendar days

For questions about responsible gaming tools — including deposit limits, session alerts and self-exclusion — please also visit our dedicated Responsible Gaming page where tools are available around the clock without needing to contact support.

For all other platform matters including account issues, payment queries and general support, please contact support@777cm.click or use the 24/7 live chat feature.

This Privacy Policy was last updated on 1 January 2025 and applies to all data collected by 777cm on or after that date.

Your Data is Safe at 777cm — Start Playing Today

Join over 500,000 Pakistani players who trust 777cm with their PKR bets and personal data. Register free in 3 minutes and claim your welcome bonus now.

256-bit SSL No data sold PKR payments only Responsible gaming tools